Jan Long

Jan Long is President and co-founder of Mitchell Marketing Group (dba The Mr. Canary Company).

She graduated from Ball State University with a teaching degree in secondary education, essential preparation for her first job in sales at a local TV station. From there, she became a pioneer ‘Pharma Girl,’ with a company acclaimed for indigestion relief and Quaaludes.
From there, the only logical step was law school (Indiana University School of Law) where she spent a year and a half disproving their claims they would teach her to “think like a lawyer.” After that, a job with the Indiana Supreme Court as their founding Director of the Office of Guardian Ad Litem/CASA, a statewide court program to support advocates for abused/neglected children.

With that kind of background and experience, it was no surprise when Jan and her sister, Christina Mowery, sold a mass retailer enough bird feeders to stock and continually replenish about 1800 stores, coast-to-coast – without actually owning any bird feeders. Or knowing how to make them. Or, knowing anything about birds. Or business. (“It’s a long story.”)

Twenty-three years later, she uses her voice and niche in carrying out a mission: to add to the birding industry what Shoebox Greetings adds to Hallmark cards. In other words, to bring a sense of joy and playfulness (aka, a sense of humor) to a simple, family-shared, feel-good activity that has no age, race, gender, religious, educational, political or economic requirements.

Author: Nathan Odell

Published: August 17, 2017