Birds Do It


It’s when male American Goldfinch are at their most beautiful because, well, they’re dating. Take this guy. I think his demeanor is the Goldfinch equivalent of a dude hanging at the bar, remaining ever-cool, as he ‘prospects.’

In another month, of course, Mr. Debonair will be sprawled across the ‘La-Z-Bird’ and chasing down pre-game nachos with craft beer, but I digress.

Now is when Goldfinch find their significant other and start ‘be-getting’ a new generation. You won’t see them around your bird feeder much for a while, because they’ll be, uh, ‘busy.’ But they’ll be back in a few weeks, looking exhausted and bedraggled from taking care of kids who don’t have jobs but still expect to eat on demand.

(See? When Einstein said, “Look deep into nature and then you will understand everything better,” he was on to something).

Goldfinches are a popular pick of bird enthusiasts. One reason is, they’re easy to spot. Bold yellow against jet black plumage, with white racing stripes, is hard to miss. Another reason they stand out is the quirky little bounce in their flight pattern.

Or you might notice the sound they make, “Per-chick-ory.” (I won’t lie, I don’t hear it. But it cracks me up envisioning the first person who DID: “Wait, what was that? Ter-PICK-ery? No, no, no…Ker-SNICK-erty? No, that’s not it…” You know that guy’s on EVERY party A-List).

Finally, there’s the Mr. Canary reason for Goldfinch popularity. Our whole brand began with one little feeder that changed everything. Using only 100% 𝗡𝘆𝗷𝗲𝗿 𝘀𝗲𝗲𝗱 (a Goldfinch favorite) with a birdfeeder wrapped around it, The Mr. Canary Finch Feeder revolutionized the pastime by creating a bird feeder that required NO additional tools or products to use. Just:

  1. Insert the perch through pre-punched holes
  2. Hang up the feeder, and,
  3. “𝙇𝙊𝙊𝙆!”

Simple, convenient, effective. Bird feeders for The People.


Author: Jan Long

Published: July 15, 2020